Inspired Urban Living
at Its Best

The General Cable Building

Welcome home to the heart of Emeryville.

Your rental loft in the one-of-a-kind General Cable Building awaits. An exciting base for exploration, adventure and creativity in one of the SF Bay Area’s most interesting urban destinations.

Enjoy sunrises over the East Bay hills. Incredible dining, entertainment and cultural attractions. Tree-lined streets, greenways and parks. World-class waterfront and outdoor activities nearby.

A bike-friendly city with a reliable, free shuttle around town and to all public transportation options make anything possible.

Let your imagination soar and find your inspiration. Experience a truly unique space that matches your bold vision for good living.

Discover your new home—and the world at your doorstep.

The Lofts

The Building

Industrial Charm, Modern Convenience

The building’s industrial charm and modern convenience inspires artists and professionals, creatives and young families. Banks of unique windows offer lots of natural light and views.

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The Lofts

A Canvas for Creativity

The soaring, light-filled lofts of the General Cable Building are perfect for visionary individuals.

Each rental space is unique. Spacious, open floor plans offer countless layout options for living, working and entertaining amidst the welcoming urban charm of a beautiful industrial building.

LOFT 1520 | Hollis Street
1027 Sq Feet. | 2 Rooms


LOFT 1522 | Hollis Street
1027 Sq Feet. | 2 Rooms


LOFT 1502 | Hollis Street
1372 Sq Feet. | 2 Rooms

The Lofts

The Neighborhood

The Heart of Emeryville – Everything

The miracle of 62nd and Hollis Street – home of the General Cable Building in central Emeryville – is the range of options within steps.

With world-class research centers and entrepreneurial energy, Emeryville is a center of science and innovation. It also boasts a thriving arts community, a diverse culinary scene and varied shopping and entertainment options.

The Neighborhood